Privacy Policy¶

Last updated: August 1, 2025

Ponta Oy ("Ponta", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal data when you interact with our services, including through our advertising platform, ads.ponta.co, and any associated systems, APIs, or analytics tools.

1. Who We Are¶

Ponta Oy is a Finnish company focused on delivering scalable advertising technology to brands and publishers. We operate the ads.ponta.co platform to facilitate the creation, placement, and analysis of digital advertisements.

Company Name: Ponta Oy
Business ID: 3342566-2 Address: [Insert registered company address]
Email: privacy@ponta.co

2. What Data We Collect¶

We collect the following categories of data, depending on your interaction with our services:

a) From Website Visitors¶

IP address and geolocation
Device type and browser info
Pages visited and actions taken
Cookies and similar identifiers

b) From Registered Users (Advertisers & Publishers)¶

Name and contact details (email, phone)
Company name and billing information
Login credentials
Ad content and metadata

c) From Ad Recipients (End Users)¶

IP address, location (approximate)
Ad engagement data (impressions, clicks, conversions)
Device and user agent string

3. Legal Basis for Processing¶

We process personal data based on the following grounds:

Consent: For cookie-based tracking and marketing preferences
Contractual necessity: To deliver services to our clients
Legitimate interest: For platform analytics, fraud prevention, and service improvement
Legal obligation: For financial reporting and compliance

4. How We Use Your Data¶

We use the collected data to:

Operate and maintain our ad platform
Provide support and technical troubleshooting
Customize and optimize ad delivery
Generate analytics and performance reports
Detect and prevent fraud or misuse
Comply with legal and regulatory requirements

5. Cookies and Tracking¶

Our platform uses cookies, web beacons, and other tracking technologies for:

User authentication
Analytics (e.g., Google Analytics)
Advertisement targeting and performance monitoring

You can manage your cookie preferences through our cookie banner or in your browser settings.

We may share your data with:

Technology partners (e.g., Google Ads, Meta, analytics platforms)
Payment processors
Cloud and hosting providers
Legal authorities when required by law

All third parties are under strict contractual obligations to handle your data in compliance with GDPR and other applicable regulations.

7. International Data Transfers¶

If we transfer your data outside the EU/EEA, we ensure adequate protection by using:

Standard Contractual Clauses (SCCs)
Partner certification under frameworks such as the EU-U.S. Data Privacy Framework (if applicable)

8. Data Retention¶

We retain personal data only for as long as necessary for the purposes stated above:

Visitor logs: 12 months
Registered user data: duration of the business relationship + 6 years
Ad analytics: anonymized after 90 days

You have the right to:

Access your data
Correct or delete your data
Object to processing
Restrict processing
Data portability
Withdraw consent at any time

To exercise your rights, please contact us at privacy@ponta.co.

10. Data Security¶

We implement appropriate technical and organizational measures to ensure data confidentiality, integrity, and availability, including:

HTTPS encryption
Access control and role-based permissions
Regular data backups
Monitoring and breach detection

11. Changes to This Policy¶

We may update this Privacy Policy from time to time. We will notify you of significant changes via our website or email.

Last modified: August 1, 2025

12. Contact Us¶

For any questions about this Privacy Policy or your personal data, contact:

Ponta Oy
Email: privacy@ponta.co
Subject: "Privacy Inquiry – ads.ponta.co"